The goal of fitness and nutrition coaching is to help clients with both their workout and diet plan. This enables them to reach their health and fitness goals faster.

If their goal is weight loss, for instance, both cardio and strength training can help burn more calories. But this is only half the equation. They might be undoing their exercise progress with their diet-based choices.

Maybe they eat a pint of ice cream every night or consume family-sized bags of chips. This can derail their weight loss efforts. Or the problem may be that they don’t eat enough. In this case, they might not be getting enough nutrition to support their workout. This leaves them feeling fatigued and may even cause them to give up.

Focusing on diet only also offers its own challenges. If you want bigger muscles, for example, protein is key. But so is strength training, preferably with heavier weights. To have nutrition without movement won’t supply the results desired.

Working with a fitness and nutrition coach provides a balanced health plan. In addition to being given an exercise plan, clients are also given a meal plan. This gives them the ability to work with a personal trainer and certified nutritionist all in one.

Offering both services eliminates the need to find different coaching professionals for each area. If the client has to hire a personal trainer and registered dietitian, for instance, this can be costly. It can also be frustrating if the two don’t work together—or if they provide conflicting advice.